Murata Manufacturing Co., Ltd.
Murata Manufacturing Co., Ltd.
■Head Office :
10-1, Higashikotari 1-chome, Nagaokakyo-shi,
Kyoto 617-8555, Japan
Murata’s traffic monitoring system
High-precision traffic monitoring system that can provide not only traffic volume data, but also traffic data that classifies vehicle-type information, such as passenger cars and large vehicles.
This enables strategic advertising tailored to the desired time frame and vehicle-type data, for example, by displaying ads for specific products for B2B targets during commuting hours.
By mapping regional traffic volumes, the system is also expected to see increased use as reference data for city planning, such as for the construction of shopping malls in locations with significant traffic levels.
https://corporate.murata.com/en-sg/newsroom/news/company/general/2021/0324
Technology features / advantages
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Provides traffic data (volume, speed of traffic, classification such as motorbike, passenger cars and large vehicles) and environmental data (CO2 and atmospheric pressure)
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Stable measurements even under conditions such as rain and darkness, simultaneously capturing targets’ movement speed and volume, and classifying vehicles on the road.
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Provides raw data and analytical data via a dedicated cloud server.
. Murata contributes to the advancement of society by innovating, designing and supplying components and solutions for a variety of markets and applications. Murata electronic components and modules contribute to enriching people’s lives through their use in all sorts of electronic devices in everyday life, including televisions, PCs, and smartphones. Murata will also continue offering new value as an innovator in growing electronics fields such as communications, mobility, environment and wellness. As a comprehensive electronic components maker, Murata Manufacturing since its founding has created products to support our customers who work in communications. As the digital transformation continues globally, we are striving to not only provide electronic components and devices as before, but also to develop new digital business, including the provision of sensing data that will contribute to concrete solutions. We are working on boosting the digital information infrastructure in Southeast Asia with this new system and will contribute to the development of data visualization and digital transformation in countries around the world.
Business
N/A
Domestic
. The data provision service based on this system has been started in Indonesia and later expand to the ASEAN region including Thailand, Malaysia and Vietnam.
Overseas
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